Business cards are essentially the face of your business; they are the mouthpiece that makes potential customers aware of your business. This has immense implications in that an appealing card will pull customers while a mediocre one will misrepresent your business. The logo is usually the center piece of the card and most of the time customers just need to look at it to make their decision concerning the product that you are selling. So a generic and common-place logo is not acceptable if you want to see the profits of your business sky-rocket.
The logo on your business card ought to represent the business that you are in and the products that you are offering. Most likely there are other folks out there who are in the same business as you, therefore it is not a bad idea to have a look at their cards and the logos on them. The look of your card and the logo will set you apart from the pack; thus scanning your competitor’s logos will offer you the opportunity to choose and design a unique logo that will immediately draw in existing and potential customers as well.
The best logos are those that are simple but sophisticated. This means that they are able to market your business precisely and clearly while at the same time having a sort of graphical mystery to it. This will largely depend on the client that your goods and services targets and the type of venture that you are engaged in. If you are targeting a younger customer base then a flashy logo with graphical intrigues is appropriate. Choose the colors wisely such that they reflect the outlook of your business in a way that is appealing and unique. If for example you are in the now popular green business venture using earthy colors rather than bright ones will reflect what you are all about.